Simon Lazenby is an interactive marketing expert and tech junkie with 13 years online experience in markets across North America, Asia, Australia and the United Kingdom.

He has developed digital revenues and managed agency teams for M&C Saatchi, GPYR, TBWA/Tequila, Clemenger BBDO and Saatchi & Saatchi. Working across a diverse client portfolio, his category experience covers retail, finance, sport & recreation, pharmaceutical, FMCG, construction, telecommunication, charities, education and travel.

Simon has expert skills using all Interactive facets including:

– Digital strategy
– Brand building
– Project management of simple & complex web builds (UGC/Web 2.0) including   integration of e-commerce services
– Viral/Online gaming
– Digital promotions including Bluetooth marketing
– Online media (Search Engine Optimisation/Search Engine Marketing)
– Customer loyalty activations
– Media Planning
– Digital Education (Workshops & Training)