Think about the goals you may have for your online business?

Here are some points, to get you thinking a little deeper :

• Attract more local, national or global customers, supporters and donors.
• Create value for your customers, supporters and donors.
• Reduce your costs.
• Raise awareness about your organisation.
• Increase your revenues and donations.
• Have more targeted and effective marketing campaigns.
• Be more aware of what your users are saying about your organisation.
• Develop better ways of getting feedback from your user.
• Develop more ways of measuring the success of your organisation.
• Make it easier for people to get in touch with you, including on their mobile phones?

• A cafe may want to use the web to drive foot traffic to its physical location.
• A gift store might aim to increase sales outside its immediate geographic area.
• A furniture company may seek to reduce the number of returned products by providing online instructional videos for assembling items.
• A community organisation might use an online forum to notify volunteers of opportunities to get involved with local events.
• A charity might use social media to promote a fundraising initiative.