Strong and ongoing project management can help make your online business plan run smoothly.


To be effective, your online business plan should be:

 

• Approved by the appropriate people within the organisation.


• Properly supported with an adequate budget and skilled personnel. This applies whether you choose to create and implement your digital strategy internally or outsource.


• Led by a project manager with enough support and authority to deliver the project.


• Supported in the long term, with plans in place to maintain continuous improvement. It is a good idea to regularly review your website’s effectiveness using  analytics software and user feedback.

Strong and ongoing project management can help make your online business plan run smoothly.


To be effective, your online business plan should be:

 

• Approved by the appropriate people within the organisation.


• Properly supported with an adequate budget and skilled personnel. This applies whether you choose to create and implement your digital strategy internally or outsource.


• Led by a project manager with enough support and authority to deliver the project.


•Supported in the long term, with plans in place to maintain continuous improvement. It is a good idea to regularly review your website’s effectiveness using  analytics software and user feedback.

Using Website Analytics


Your developer or web hosting services may provide you with an analytics software package.

 

Alternatively, you can make use of free software like Google Analytic
(or Piwik)

 

Likewise, your developer or e-commerce software supplier may give you sales analytics software as part of their package.

 

Keeping an eye on your website’s analytics can help you measure your return on investment and continuously improve your approach.

 

For more information on using analytics, see ‘Keeping your website fresh’

 

Using User Feedback


You can get a wealth of quantitative data (in the form of numbers) from analytics software, but you cannot get a great deal of qualitative data (in the form of words describing people’s experiences, satisfaction, and so on).

 

User feedback allows you to collect the thoughts and reactions of the people who visit your site, often in their own words, which can be useful in evaluating your online presence.

 

For more information on user feedback, see ‘Keeping your website fresh’.