Websites come in different types, each serving different functions. This section will guide you through the process of deciding which type of website you should create for your organisation,
based on what you are trying to achieve.
Some different types of website are:
Business card websites
Much like an actual business card, business card websites supply your name, contact details and maybe a logo. They may also provide some product or service information.
You might want this type of website if you are looking for an economical and quick way of creating a basic online presence.
Folio websites are quite simple, like business card websites. The difference is that they include a folio section that showcases your body of work as a professional or
You may want this type of website if you work in a creative industry and need to convey the breadth and depth of your body of work.
Brochure websites allow you to put your range of products and/or services online for customer browsing. This type of website does not allow customers to buy online.
You may want this type of website if you have a shop or your practice a trade that produces products, but do not need to sell online.
If you want the capacity to sell products or services online, then you may want to invest in a website with an e-commerce platform. With an e-commerce website you will be able to accept payment (via credit card, PayPal or otherwise) for your products or services.
e-Commerce does not have to be more complicated than opening a store on an online marketplace like eBay or Etsy. If you want a customised online shop, then you may need to spend more time and money to
You may want this type of website to supplement your physical—offline—shop, or as your sole point of sale.
You may also want to include extra features in your website like:
Running a blog can be an excellent way of driving traffic to your website. Also, making regular blog posts may make your website
more visible to search engines. This means that people will be able to find your website more easily.
Engaging with your community fosters brand awareness and loyalty. Increasingly, people expect to be able to talk directly to businesses. With this in mind, reaching out to
your customers makes your business seem modern and human.
Joining a professional networking site like LinkedIn or Viadeo could be a good option if you are working as a freelancer and you do not need a complex website. You can upload your resume and list contact details. You will also have the opportunity to network with peers and
Online shopping sites
Setting up a store on a site like eBay or Shopify can be very straightforward. These e-commerce platforms provide a way for you to sell your products online and can provide you with a range of
features like inventory management and analytics.