A checklist for your online presence

Once you have thought about what you want to achieve through your online business plan, develop a checklist of your intentions. For example, your website planning checklist could include:


• Provide up-to-date written information, for example, a website or blog.

• Create the opportunity for clients and community members to make word-of-mouth referrals online, for example, via existing social media platforms.

• Have detailed online discussions with existing customers, for example, via a discussion forum.

• Conduct real-time text conversations using software that enables real-time text chat or other customer relationship management tools.

• Provide a sales platform.

• Make your web content work well on mobile devices.