Hyperlinks connect different web pages and  websites. They help users to navigate around your website and can also link to other relevant sites.

Internal hyperlinks point to other pages within your site.
External hyperlinks point to other websites.


Make your site more visible

Hyperlinks are important because good links within your website can assist with search engine optimisation.

There are different ways to use hyperlinks in your website, including:


In-text hyperlinks 

An in-text hyperlink highlights relevant words in the text and does not interrupt the text to display the whole web address to the user.

In-text hyperlinks are considered good practice because they are clearer and easier for the user to read. The hyperlink in the first paragraph of this page is an example of internal and in-text hyperlinks.

Exposed hyperlinks

The alternative to in-text hyperlinks are exposed hyperlinks, which present the entire web address for the user to follow. They are often used for external web addresses and/or where the web address points to a downloadable document such as a Portable Document Format (.pdf) file.

You can learn about .pdf files at the following site, which is an example of an exposed, external hyperlink:  www.adobe.com/products/acrobat/adobepdf.html

Hyperlinks are often visible to users through the colour of the text, with blue text most associated with hyperlinks. Sometimes they are underlined. This can makes them even more visible, but could detract from the visual appeal of the site.

Hyperlinks can also be attached to image files such as pictures or logos.

DigitalIQ tips

  • Try to avoid cluttering the page with too many links.
  • Make sure people can see everything that is in your site in the  navigation, rather than relying on links in text.
  • Make sure that in-text links are meaningful, so that visitors know where they are going. Avoid terms like ‘click here’. This is especially important for people who use screen readers and other devices.
  • When linking to a document, image, spreadsheet or database file, make it clear that the user is initiating a download by clicking on that link.
  • Downloading very large files can potentially use a significant portion of a visitor’s bandwidth cap with their  ISP, so it is important to mark any links that will start the download of a very large file.