Making it convenient for your customers, donors or supporters to get the items they have ordered is an important part of your service.


Convenience is a large part of why Australians shop online.

According to a 2011 ACMA report [PDF], two thirds of those surveyed said that this was their main reason for purchasing online.

DigitalIQ tips

Improving your service through good shipping practices

  • Find out if your industry association has made any arrangements with Australia Postlink or courier firms. If you are unsure about whether or not you have an industry association, a web search may be able to help you.
  • Get in touch with the creator of your  sales platform to find out if they have made any arrangements with Australia Post or courier firms. For example, you can link an eBaylink account with Australia Post’s Click and Sendlink service. eBay and Australia Post also sell a flat-rate satchellink that you can use to ship products.
  • Find out if your customers want door-to-door delivery or depot pick-up.

Because many online shoppers may be interested in convenience above all else, it is worth spending some time thinking about ways that you can make it easy to buy and receive products from your online store. Some approaches that you may want to consider include:

Buy online, pick up in store.
Retailers with existing bricks and mortar stores may be able to offer no shipping costs, immediate pick-up or other special incentives for customers to buy online and pick items up themselves.

Flat rate pricing.
Offering flat rate or ‘free’ shipping options to customers can reduce the complexity that retailers and shoppers have to deal with in calculating total costs of online purchases.

Multipoint to multipoint models.
Under this approach (also known as drop shipping), online retailers arrange for suppliers located in different areas to send items directly to customers. This can allow retailers to offer a more extensive range while minimising overheads and inventory.

DigitalIQ tips

Packing and shipping items

  • Remember the packaging rule ‘If it can shake, it can break’. It is a good idea to add padding like bubble wrap, packing pellets or newspaper to stop your item(s) from moving around too much in transit and being damaged.
  • Try to ensure that the weight of the item is evenly distributed within its container.
  • Australia Postlink has a number of tools that may help you and your organisation with logistics and fulfilment, like a postage cost calculator and shipment track