Images and photos can be engaging, easy to share and help promote your organisation.


Sharing images is one way you can let people know about new products, events, competitions and general life at your organisation. This may also help you build and sustain a good, open and transparent relationship with your customers and clients.

Some examples of social image sharing sites include:

external linkFlickr

external linkInstagra

external linkPinterest

Each of these sites work in a similar way to other social networks: you post content, and people follow you. The major difference is that the only content you share are images and photos.

What are the differences between these sites?

There are a few subtle differences between these sites, for example:

  • Instagram and Flickr are focused on sharing photos that you take. These could be photos of new products or events you hold.
  • Pinterest is more about sharing ideas. That is, image and photos you make yourself and things that you find online. With Pinterest, you build up ‘boards’ of image-based content about a certain thing. For example, a clothes store may build up a Pinterest board of fashion ideas for men.

These services can be integrated with Facebook, Twitter and other social media platforms. In other words, if you share a photo on Instagram, you can set it up so it is also shared with your Facebook audience.

Benefits of using social image sharing

Consider the following possible benefits of using a social image sharing tool:

  • Images can be an engaging way to tell your customers about new products.
  • Images can be easily shared by your customers.
  • Creating and sharing photos can be quick and simple.
  • More and more people are using Instagram and Pinterest every day.

For more information, see ‘Legal tips’.

Copyright matters

If you are sharing images created by others, make sure that you have permission from the copyright holder(s) and acknowledge them appropriately.