Microblogging sites like Twitter can be more than just a promotional opportunity.
A microblogging platform like Twitter is
similar to a conventional blogging
platform, only individual posts are much shorter. While you can generally include as much content as you like in a conventional blog post, microblog posts may be limited to only a few words.
They are designed for the speedy transmission of information or the quick exchange of teasers and links to more detailed content.
Here, we will cover:
What is Twitter
Twitter is an online social networking service and one of the most popular microblogging services that
enables its users to send and read text-based messages of up to 140 charcters, known as tweet
Making the most of Twitter
Provide customer service
Customers, supporters and donors who need your help may appreciate the direct contact and immediate response that a Twitter account can offer. Meanwhile, you may benefit from
the fact that the support that you give on Twitter is displayed publicly and could appear in Google search results. This means that others who are having similar problems may
see your advice and solutions as well.
Build on your brand
Many good Twitter accounts run by organisations don’t just tweet about their own products and services. You might be able to build up your base of subscribers (or ‘followers’)
and provide a better experience by tweeting a mix of things, such as polls, images and videos, interesting articles, experiences from within your organisation and other
Announce sales and special offers
Twitter is not typically an e-commerce platform, but it still may be used to drive sales. Some people may follow a Twitter account to find out when they can buy products on
sale or take advantage of a promotion.
Keeping it conversational
Consider approaching tweeting like you approach your own personal conversations – it may pay to talk about a variety of things. Your friends and associates in the
physical, offline, world may become frustrated with you if you only talk about your work. Similarly, may be harder to make new friends on Twitter if you only write
Getting started on Twitter
You can use the following steps as a guide for setting up a Twitter account for your organisation:
Think about what you want to achieve with your Twitter account
Take a look at what other organisations are doing. Do they respond promptly to questions and comments? Do they share interesting information with their followers? How many
followers do they have?
You get 160 characters to write your organisation’s Twitter ‘Bio’. This is an opportunity to provide a succinct description of what your organisation does.
You can also list a website on your profile. Consider linking to your organisation’s main website, if you have one. This can help to improve your search
ranking for your main site.
Promote your new page
When you are ready to let people know about your new social media presence, you may want to mention it in your printed materials, website and email signature. You may also
like to promote it on other social media accounts you or your organisation may have.
Using other microblogging sites: Tumblir
Twitter is not the only microblogging site out there. Another that may be useful for your organisation is Tumblr.
One aspect of Tumblr that is different from Twitter is that your Tumblr posts can be multimedia. That is, you can put images and videos directly into your posts, rather than
simply linking to them.
Examples of the types of organisations that typically use Tumblr include bars, clothing labels and hairdressing salons.