Clear goals leads to a strong online business plan

What goals do you have?

Think about the goals you may have for your online business?

Here are some points, to get you thinking a little deeper :


  • Attract more local, national or global customers, supporters and donors.
  • Create value for your customers, supporters and donors.
  • Reduce your costs.
  • Raise awareness about your organisation.
  • Increase your revenues and donations.
  • Have more targeted and effective marketing campaigns.
  • Be more aware of what your users are saying about your organisation.
  • Develop better ways of getting feedback from your user.
  • Develop more ways of measuring the success of your organisation.
  • Make it easier for people to get in touch with you, including on their mobile phones?

How can your online activities help you achieve your 'Real world' goals?

Your online goals should align to the real world business objectives. Think about the goals you have for your business. Here are some points, to get you thinking a little deeper :

  • A cafe may want to use the web to drive foot traffic to its physical location.
  • A gift store might aim to increase sales outside its immediate geographic area.
  • A furniture company may seek to reduce the number of returned products by providing online instructional videos for assembling items.
  • A community organisation might use an online forum to notify volunteers of opportunities to get involved with local events.
  • A charity might use social media to promote a fundraising initiative.

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